Quality Assurance

This page outlines how Quality Assurance works at Accordus and who is responsible at each stage. QA is a required step for all deliverables and exists to ensure accuracy, clarity, and consistency across our work.

No deliverable should be shown to a client, sent, scheduled, published, or printed without completing the appropriate QA steps.

1. Creator Review

Owner | Designer/Writer/Content Creator

Before work is submitted for review, the creator is responsible for:

  • Reviewing copy for grammar, clarity, and tone

  • Confirming alignment with brand and strategy

  • Confirming accuracy of names, dates, links, and details

  • Checking for obvious errors or missing information in text/graphics

AI tools may be used at this stage to support clarity and consistency, but human judgment remains essential

2. Functional & Technical Review

Emails: Owner | Communications Coordinators

Communication Coordinators provide a critical second set of eyes on email deliverables, reviewing both content and execution.

This review includes:

  • Checking copy for typos, grammatical errors, and formatting issues

  • Confirming clarity and readability

  • Reviewing email builds for layout, spacing, and responsiveness

  • Verifying links, buttons, images, and tracking

  • Confirming audience selection and send timing

  • Sending and reviewing test emails on desktop and mobile

This step ensures emails are clean, clear, and technically sound before senior approval.

Print: Copy Editor Review

Print deliverables receive a dedicated copy edit focused on:

  • Grammar, spelling, and punctuation

  • Consistency in language and tone

  • Accuracy of names, dates, and factual details

  • Flow and readability within layout constraints

This step ensures print materials are refined and precise before final approval.

3. Senior Level Final Review

Owner | Creative Director/Senior Designer Review for Final Approval

All emails and print materials require Creative Director approval before client delivery.

This review ensures brand alignment, strategic clarity, and readiness for production.

Reminders

  • QA is not optional

  • Each step must be completed in order

  • If you are unsure whether something needs QA, assume it does

  • Everyone is empowered (and expected) to flag errors or concerns